How to Optimize Your New Meta Title and Meta Description Length – 2018 Google Update

Good news for SEO copywriters and all online business owners! Since Google has recently updated the meta description length and title tag length, we have more space to create compelling content that gets the clicks to our websites. In the past, there was a lot of controversy about using the meta description. Some argued that it was useless, since Google quit using it to establish ranking. They did that because Continue Reading →

Please, Will You Quit Yelling at Me

HOW DOES IT MAKE YOU FEEL WHEN YOU READ A MESSAGE IN ALL CAPS?  IT’S THE INTERNET EQUIVALENT OF YELLING AT SOMEONE! I don’t know about you, but I hate opening my inbox and seeing emails with ALL CAPS. It feels like an assault on my system. Because text messages and emails come without the context of voice inflections and body language, it’s not always easy to tell what the Continue Reading →

Instagram Tips Checklist

Any business can be marketed on Instagram Facebook acquired Instagram in 2012. Instagram is a place where businesses use images and visual storytelling to connect with their customers in meaningful ways. Just to review some user statistics: Instagram Business Tools can help you, the advertiser, grow your business presence and more easily connect with customers within the Instagram mobile app.And since people are becoming more and more visually inclined, it makes Continue Reading →

How Does SEO Work – Search Engine Optimization Simplified

Using search engine optimization keywords is like asking the librarian to help you find a book

  Search Engine Optimization is like going to the Library Do you like visiting your local library? Personally, I love it, because I love books. But just imagine if you were handed 938 million books and told to organize them so people could come and find a specific answer to a specific question about a specific topic easily. How overwhelmed would you be?  Yet that’s what a librarian does by Continue Reading →

Give Photo Credit for Copyright Images from Bigstock

Give copyright credit to the contributor of your images

Have you ever considered how much work photographers and graphic designers put into the images we use for our websites? I’m glad I don’t have to make these high quality images. And I’m happy to respect the intellectual property rights of the contributors to image stock sites. Even if they don’t require that we give each photo credit on our websites and marketing materials, we should gladly pop the information Continue Reading →

How to Know Who to Follow on Twitter and When to Unfollow Them – Use ManageFlitter

Know who to follow on Twitter and when to unfollow by using Managefllitter

Twitter has over 320 million monthly active users. So how do you know who to follow on Twitter? Which connections will support and grow your business, and which ones are just a waste of time? How do you find the right people to follow? When should you unfollow someone? The first thing you should know is that it’s a waste of your money to buy Twitter followers. . If you’ve used Twitter Continue Reading →

B is for Brave

Entering a social media conversation can sometimes seem like jumping rope double dutch. It's hard to know when to start

It wasn’t that long ago that I attended a TweetChat.  And I told the women running it that I felt like I was doing double dutch jump rope. Remember in grade school when two girls would hold two jump ropes and alternately swing them, as you tried to jump into the middle of it without messing it up? (Truth to tell, I became an A+ double dutch jump roper if Continue Reading →

A is for Authentic

Isn’t it easy to spot a phony a mile off?  You just know something isn’t right. They can’t look you in the eye. They act shiftily. Their smile doesn’t have any warmth in it. Their eyes are cold and calculating. It’s like a hyena grinning as it looks at a tasty morsel. Watch out! In social media, people can’t see your body language and they can’t hear the inflections of Continue Reading →

The Social Media Alphabet of Qualities that Build Relationships

the social media alphabet of qualities that build relationships on Facebook

Do you have the personality for using social media to market your business? Do you have what it takes to make a success of it? Does it feel too confusing? Too complicated? Are you afraid to put yourself out there because you don’t know which conversations to jump into, let alone how to do it? Social media is all about building relationships with people in your community. [tweetthis url=”″ display_mode=”button_link”]Social Continue Reading →

Identify Your Objectives for Your New Online Business

What Are Your Business Objectives or Mission Statement? Would you like your own online business? Many entrepreneurs dream of making money online so they can work at home around their own schedule. Over one billion websites are registered (Want to see how many are added in real time? Click here  and watch the numbers spin!) Yet only a fraction of them remain active. Even less make a decent living from their Continue Reading →