WordPress is a great platform for beginner and established business websites.
When you’re starting a business website, first and foremost you need to choose self-hosting. Free sites like WordPress.com, Blogger, Medium, are fine for hobby use. But if you’re serious about your business, they’re not a good place to start. Self-hosted websites ones where you pay for space on someone’s servers. But you own the web hosting account. You get to build your business on this “land”. Your domain name is your address. It’s the difference between renting and owning. When I asked the question, “Should I use WordPress for my business website” I discovered the answer was a resounding “Yes!”
WordPress is a very popular and easy to use platform. But there are two different WordPress options. There is WordPress.com and WordPress.org. On WordPress.com they host your website on their own hosting. On WordPress.org they supply themes that you host on your chosen hosting account. WordPress.com is like renting, and WordPress.org let’s you own your website.
“Owning” your own website gives your business credibility and authority. People need to know that you’re not a fly-by-night, shady business. To open their pocketbook and hand their hard-earned money over to you, they need to feel safe and secure. WordPress offers a lot of professional themes that will showcase your brand well. The really good news is that it doesn’t cost an arm and leg. The only cost will be for the hosting. And you can get reliable hosting for a modest monthly fee.
I’ve created numerous professional websites using free WordPress themes. There is a learning curve, but if you’re a do-it-yourself-type person, you’ll be able to figure it without much problem.
Without a doubt…your business website should be selfhosted using a WordPress.org theme. WordPress.com and WordPress.org are owned by the same company, and they may look alike, but appearances are deceptive. They have some major differences that can severely affect your business success.
Hosting: WordPress.com is hosted on their space. You could lose your website at their whim.
Control: You don’t have entire control over your WordPress.com website.
Selling: WordPress.com says you can’t sell from their platform.
Plugins: WordPress.com only allows a limited amount of pre-selected plugins.
Does using WordPress.org mean I have to use a domain name with .org?
No at all. You can choose any domain extension you want on your business blog. For example, there’s .com, .org, .net, and many more. However, I recommend you find a domain name with a .com. It’s best because it’s recognized and trusted by everyone. It’s also the one that most people will automatically type when they’re looking for your website.
Do you have any questions about WordPress or building a website? We’d love to help you design one that looks good, attracts your prospects and converts them into happy buyers and client. Feel free to contact us for a 30 minute free consultation.